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BUSINESS GROWTH NEWS
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Hand & Stone Massage and Facial Spa expands in O.C.

Entrepreneur Shahira Raineri has plans to make the East Coast concept a ‘household name.’

By Caitlin AdamsPublished: January 17, 2011 02:58 PM

Hand & Stone Massage and Facial Spa, a New Jersey-based corporation, is opening its second store in Orange County next month at The Market Place in Tustin.

The day spa’s first O.C. location debuted last month in Mission Viejo, and company officials are holding a grand opening event celebrating the launch on Jan. 28. Attendees will also be able to enjoy 10-minute sample spa services.

Shahira Raineri, an entrepreneur who traveled from New Jersey to California to open Hand & Stone, said she is excited to introduce the new spa concept to Orange County residents, and intends to open a number of locations throughout Southern California.

“Mission Viejo is the perfect first place for Hand & Stone in Orange County and Vista Del Lago is the perfect setting for the spa, beautifully set on the tranquil Lake Mission Viejo, which creates a serene and perfect environment for this spa,” Raineri said. “Vista Del Lago also boasts the best restaurants, gourmet shops and fitness center the city has to offer.”

Raineri also will act as area developer for Hand & Stone, and will be responsible for introducing the franchise to potential buyers in Southern California, consulting with them on the benefits of opening new locations and further developing the brand in the local market.

“The residents here value taking care of themselves,” Raineri said. “I think a common misperception is that massage is a luxury service, but really it’s another step in taking care of your body. There are so many added health benefits that come along with it.”

Hand & Stone offers a variety of services, including different massages, such as Swedish, hot stone and Reiki, as well as facials and waxing.

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