Fountain Valley-based Hyundai Motor America wants to set the industry pace for producing fuel-efficient cars, and it has pledged to achieve a 50 mpg average for its models by 2025, using its Blue Drive eco-friendly technologies.
Current National Highway Traffic Safety Administration regulations require automakers to achieve an average efficiency of 35.5 mpg by 2016.
Hyundai has already hit that mark with its 2011 Sonata, which went on sale earlier this year. It offers only 4-cylinder engines, achieving 35 mpg and reducing the car's weight by 130 pounds. In the fall, the company’s first hybrid model in the U.S. is due to hit the market.
And the carmaker has already gotten a taste of what it’s like to lead the pack. In 2008, it ranked highest in fuel-efficiency among auto manufacturers, according to the EPA.
"Getting to 50 mpg and beyond seems like a huge leap," said Krafcik. "But by making this commitment and aligning our R&D initiatives now, we know we can get there."
Looking ahead, the company plans to utilize its Blue Drive technologies to achieve its newest goal. The platform – which represents Hyundai's green strategies – will incorporate improvements and innovations in powertrains, such as electric hybrids, plugins and gasoline-direct injection.
The new energy-efficient and eco-friendly vehicle technologies will be developed at its engineering centers in California, Michigan, Korea, India and Germany.
"This is our simple formula for success in the automobile industry," said Krafcik. "Rather than fighting fuel economy regulation, we encourage our Hyundai engineers to deliver more fuel efficiency, faster, accelerating the benefits to our customers, society and the planet."
July sales surge for O.C. automakers
OCTA, Caltrans kick off $102 million project
T3 Motion improves mobile technology capabilities
Kia Motors launches YouTube contest