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AUTOMOTIVE INDUSTRY NEWS
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Hyundai’s fuel-efficient sales skyrocket

The Costa Mesa-based automaker attributes 40 percent of sales to its ‘4 x 40’ lineup.

By Danielle GautPublished: July 14, 2011

Costa Mesa-based Hyundai Motors America sold its 100,000 40 miles per gallon (mpg) vehicle this month. Hyundai outdid the rest of the auto industry, selling more 40 mpg cars than any other automaker.

In an approach the carmaker likes to call the “4 x 40” strategy, Hyundai now has four models that can achieve up to 40 mpg. They include Elantra, Sonata, the new 2012 Accent, which made its debut in June, and Volester, which will be unveiled this fall.

During the first six months, 29 percent of Hyundai’s sales came from its vehicles that reached 40 mpg. By June, this number increased to a staggering 40 percent of the company’s sales, according to a company rep. The company expects this number will rise through the end of the year.

"Hyundai aims to be the fuel economy leader and our '4 x 40' strategy is accelerating our overall fuel economy improvement, which now tops 35 mpg across the entire lineup," said John Krafcik, president and CEO, Hyundai Motor America.

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