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Irvine Chamber Visitors Bureau gears up for Travel Media Showcase

September event will draw 200 journalists, industry professionals.

By Kristen SchottPublished: August 25, 2010 01:54 PM

The Irvine Chamber Visitors Bureau next month will host the 11th annual Travel Media Showcase, a three-day industry event aimed at highlighting everything the city has to offer.

About 200 travel journalists and industry professionals from across the U.S. and Canada are expected to gather during the conference, which will be held Sept. 21-24 at the Hyatt Regency Irvine. Among those in attendance: editors, staff and freelance writers from Sunset, Westways and Family Travel Forum, as well as public relations directors from agencies such as the Fort Worth Convention & Visitors Bureau and Tourism Quebec.

“Travel Media Showcase is a chance for Irvine to share its story and make a positive impression on influencers in the travel and tourism industry,” said Wendy Haase, director of tourism marketing for the Irvine Chamber Visitors Bureau. “In return, we hope to garner national media attention and city ambassadors.”

During the showcase, Irvine Chamber Visitors Bureau officials and attendees will have the opportunity to meet one-on-one with national travel media representatives and to network with peers in the field.

Additionally, the event will spotlight a number of destinations throughout the city – and the greater Orange County region. Stops include an opening night reception and dinner at the Improv and Yard House Irvine Spectrum Center, followed by dessert at Pretend City Children's Museum. Attendees also will be treated to a Taste of Irvine at Kia Motors' headquarters, featuring samples from 25 area eateries.

Among the other features: Journalists and industry professionals will have the chance to gather story ideas and background material on a number of tourism products; develop relationships with travel resources; schedule follow-up visits to specific sights or destinations; and sign up to participate in familiarization trips.

The Travel Media Showcase is produced by New Jersey-based J. Vero & Associates. Since its inception in 2000, the event has been held at host cities such as Birmingham, Ala., Palm Springs and Tucson, Ariz.

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