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TECHNOLOGY INDUSTRY NEWS
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Irvine-based Joy Factory boosts national presence

The company has inked a deal with D&H Distributing.

By Sara FerrerPublished: April 11, 2011 02:10 PM

Irvine-based The Joy Factory is expanding its nationwide footprint, thanks to a new deal with D&H Distributing. Under the agreement, Pennsylvania-based D&H will carry The Joy Factory's lineup of iPad, iPad2 and iPhone accessories.

The move comes at a time when interest in the company's product lineup is growing by "leaps and bounds," said Miranda Su, executive vice president of The Joy Factory.

“(The partnership) will play a pivotal role in our growth throughout the expanding U.S. market,” she said.

The Joy Factory was founded by "gadget fanatics and innovators" who have more than 40 years of experience in the consumer electronics industry. The firm makes accessories for digital consumer devices; its flagship product suite for the iPad, iPad2 and iPhone includes cases and stands, mounting systems and charging devices.

"By making these quality iPad and iPhone accessories more readily available to our customer base, D&H and The Joy Factory hope to help drive and diversify the category of lifestyle-driven digital companion products," said Rob Eby, vice president of purchasing at D&H. "The company’s versatile lineup will contribute to the ongoing evolution of the smartphone and tablet marketplace, which is proving to be a very in-demand space."

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