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AUTOMOTIVE INDUSTRY NEWS
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Irvine-based Kia unveils new 2012 Rio sedan

The auto leads the next stage of the carmaker's design-led transformation.

By Victor JacobsPublished: April 22, 2011 10:07 AM

Irvine-based Kia Motors America (KMA) globally debuted its 2012 Rio sub-compact sedan at the New York International Auto Show, which runs through May 1. The model, which will join the carmaker's lineup this fall as a sibling to the hatchback Rio, leads the next stage of Kia's design-focused product transformation.

“The all-new Rio brings Kia’s successful combination of world-class styling, outstanding fuel economy, advanced technologies and tremendous value to the smallest and most economical vehicle in the Kia lineup,” said Michael Sprague, vice president of marketing and communications for KMA. “With gas prices rising, sub-compacts are becoming increasingly more popular and with more power, up to 40 miles per gallon fuel economy and stunning design, the all-new Rio sets the standard in the sub-compact class and becomes a vehicle that is not only affordable, but one that people will aspire to own.”

The Rio boasts Idle Stop and Go technology that turns off the engine when the car is not in motion and automatically restarts upon release of the brake, resulting in lower levels of fuel consumption. In addition, the Rio achieves 138 horsepower and fuel economy of up to 40 miles per gallon.

In terms of design, the sedan and hatchback models sport an "athletic profile" with wedge-shaped exteriors and sculpted sloping shoulder lines. Both models feature a new take on Kia's grille that aims to "exude a youthful persona," according to the carmaker. Interior designs include a modern cabin with an extended wheelbase for larger passenger and cargo capacity, and Kia's horizontal three-cylinder instrument panel.

Here's a look at some of the other features:

• The car's advanced platform and its lightweight design offer improved handling, ride quality and refinement.

• The Rio provides a number of standard safety features and is built on a steel structure features six airbags, lower anchors and tethers for children.

• The Rio offers Electronic Stability Control, a four-wheel Anti-Lock Brake System, Hill-Start Assist Control and Vehicle Stability Management.
 
Kia Motors America is the marketing and distribution arm of Kia Motors Corp., based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 730 dealers across the U.S.

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