Irvine-based La Jolla Group has created a new senior vice president of design and merchandising position, and the company has named industry veteran Vicki Redding to the role.
Redding, who holds 25 years of experience in the youth lifestyle apparel sector, will lead the La Jolla Group's long-term strategic development of its Shared Services division and manage interaction with each of the company's design teams across all six of its brands, centralizing communications between the separate lines.
The apparel licensing firm's portfolio includes O’Neill Clothing USA, …Lost Clothing, Metal Mulisha Clothing, Rusty Clothing and True Love & False Idols, which are carried at more than 3,000 retail locations.
“We decided to create this new SVP position to continue fueling the growth within our organization, while allowing for more efficiency and collaboration across our brand roster,” said La Jolla Group CEO Toby Bost. “For this executive role, we wanted someone who had significant experience in both disciplines of design and merchandising in our industry.”
Redding most recently served as vice president of apparel, merchandise, design and sourcing at San Diego-based One Industries. She also held a number of senior and executive roles at Huntington Beach-based Quiksilver during her 17-year tenure at the firm, in addition to a two-year stint at DC Shoes as senior vice president of global merchandise and design.
Redding will report to Bost and La Jolla Group President Bill Bussier.
“I am excited for the opportunity to be part of La Jolla Group,” added Redding. “I look forward to working across all teams and developing strategic growth opportunities within their multibrand business.”
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