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MARKETING INDUSTRY NEWS
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Local.com launches Exact Match

The new program is aimed at helping small and medium-sized businesses boost their online presence.

By Karly BarkerPublished: October 05, 2011 03:00 PM

Irvine-based Local.com launched a new program today aimed at helping small and medium-sized businesses boost their online presence. By signing up for Exact Match, businesses have access to four different programs that can help them connect to “ready-to-buy customers” locally, socially, on display and on their mobile devices.

"We’ve been helping businesses locally for years," Mark Wallin, Local.com vice president of product development, told OC Metro. "This is a natural extension of our programs. Our customers have been asking for this. So Exact Match is really us responding to our customers.

Local.com says the new program will help users reach beyond the company’s “find local” features on its website to help maximize each businesses online advertising. Local.com hopes Exact Match will help them further tap into the $136 billion regionally targeted advertising market.

“Exact Match gives local businesses the ability to boost their online presence, build their brand locally and drive new customers to their stores by utilizing the power of our suite of local online advertising products,” said Wallin.

The online monthly advertising program is broken into four categories. Exact Match Local seeks to connect local businesses with consumers using optimized keyword and geo-targeted websites. Local.com guarantees first-page rankings on one of the major search engines such as Google, Yahoo or Bing.

Exact Match Mobile creates a mobile version of each businesses website that will feature driving directions, contact information, social sharing features and QR code capabilities.

Exact Media Social creates a Facebook and Twitter accounts that are linked to the Exact Match Local and Mobile websites.

Finally, Exact Match Display increases display advertising on Local.com’s flagship site, which the company boasts reaches 17 million viewers each month. The company says its Exact Match local customers will receive premium placement.

“We continue to use our experience in the local market to develop valuable ad products for local businesses in order to help them reach ready-to-buy consumers when they are making spending decisions within a targeted category and geographic area,” said Wallin.

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