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ONLINE BUSINESS NEWS
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Local.com expands agreement with AT&T Interactive

Irvine-based media company partners up to gain advertising database.

By Lauren GiudicePublished: July 01, 2011 11:15 AM

Irvine-based Local.com Corporation, an online media company, has announced the expansion of their distribution agreement with AT&T Interactive.

AT&T Interactive’s YP.com advertiser listings will be given prime placement on Local.com search results. Local.com helps companies connect with online customers through various marketing products. The agreement, which has been expanded by one year, is intended to enhance cooperation and cohesion between the companies.

“The expansion of our strategic distribution agreement with AT&T Interactive represents the successful evolution of the relationship and demonstrates Local.com's commitment to providing value to our users,”said Local.com’s vice president of business development Rob Luskey. “We believe the expanded agreement will secure additional long-term revenue benefits for Local.com.”

The company reaches more than 20 million consumers each month through its flagship Local.com, 1,400 regional sites, and more than 100,000 geo-category websites. These websites will all benefit from the expansion of the agreement.

“By extending our agreement, we are providing them [Local.com] access to one of the industry’s most comprehensive databases of local ads and localized content,” said Todd Rose, vice president of business development at AT&T Interactive.


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