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Local.com forms social-buying business unit

The move comes on the heels of the Irvine-based firm's recent acquisition of the iTwango tech platform.

By Kristen SchottPublished: January 24, 2011 02:34 PM

Irvine-based Local.com has created a new social-buying business division and has named Malcolm Lewis senior vice president and general manager of the unit.

The move comes on the heels of the local search site and network's recent purchase of the iTwango group-buying tech platform, which kicked off the company's social-buying expansion efforts. (For more on that story, click here.)

In his new role, Lewis, who holds more than 20 years of experience in the consumer Internet and enterprise software industries, will lead the development of the company's social-buying initiatives, which include releasing a number of related products in mid-2011.

“We believe social buying represents an important entry point for small businesses to participate in online advertising," said Bruce Crair, president and chief operating officer of Local.com. "We plan to grow our presence in social buying in partnership with our expanding regional media network.”

Lewis most recently founded Fablistic, a personalized social recommendations service. Prior to his time with the Washington-based company, Lewis served as Local.com's senior vice president and general manager of private label starting in 2007. He has held senior management positions at Vayusphere, Vitria Technology and Oracle Corp. He will report to Crair.

Local.com powers more than 100,000 websites, and provides more than 20 million consumers every month with search results for area businesses, products and services.

“We are pleased to welcome Malcolm back to the team," said Crair. "He brings a wealth of valuable knowledge and experience, and we look forward to his contributions to the company and our future growth.”

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