Irvine-based Maza North American Operations is working with IBM to change the way its customers can purchase accessories and services for their autos online.
Through IBM's WebSphere Commerce, the automaker's more than 600 U.S. dealers will be able to utilize a template to develop a branded and customized website in as little as 15 minutes.
Dealers can then include content and sales incentives, such as product descriptions, coupons, promotions and links to social networking sites, among other features.
The platform is expected to reduce costs, save time for customers, and drive new revenue for the brand and its dealerships. And, Mazda expects the stronger Web presence will boost sales and customer traffic at showrooms.
"Besides driving new sales and giving customers greater convenience in buying accessories and scheduling service, the strong online presence provides a solid link to Mazda's corporate branding while advancing the dealership's own identity at the regional and community levels," said James DiMarzio, chief information officer for Mazda North American Operations.
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