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Mazda consolidates U.S. operations, appoints new senior VP

Robert Davis is heading up the new Operations Group.

By Caitlin AdamsPublished: May 02, 2011 01:52 PM

Irvine-based Mazda North American Operations (MNAO) has consolidated its subdivisions into the newly created U.S. Operations Group. Robert T. Davis, formerly senior vice president of research and development, customer service operations and quality, has been appointed to head the new segment as senior vice president. The reorganization officially took effect on May 1.

The action was prompted by Mazda’s decision to consolidate divisions to cater specifically to the U.S. auto industry, whereas they previously serviced all three North American markets: the U.S., Canada and Mexico.

“(The company) is trying to focus a lot more on the U.S. market; we’re up a little over 15 percent in year-to-date sales, and we wanted to capitalize on that by putting more money, more people and more resources into developing that area of focus,” said company spokesman Jay Amestoy.

The new division will oversee all of Mazda’s U.S. sales operations, as well as other areas, including training, marketing, public relations, owner loyalty and dealer affairs. In addition, the company’s U.S. vehicle logistics, fleet, remarketing, incentives and sales planning also have been delegated to the newly created position of vice president/chief of staff for U.S. Operations. Toru Nakajima, currently Mazda Motor Corp.’s general manager of global product marketing, will assume the new post.

"In order to fully realize Mazda's U.S. growth potential in the next few years, we significantly reshaped our organization to focus even more effort and resources on our business here in the states," said Jim O'Sullivan, president and CEO of MNAO. "During his 20-plus years at Mazda, Robert has held key management positions in virtually every department and division in the company, giving him the experience and expertise needed to lead our U.S. expansion."

Davis has held a number of field and corporate positions within the company, including senior vice president of marketing and product development, and vice president of product strategy and development, as well as general manager of MNAO’s Midwest Region.

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