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AUTOMOTIVE INDUSTRY NEWS
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Motorist Choice Awards announced at the O.C. Auto Show

IntelliChoice and AutoPacific recognized 30 winning models at the Orange County Auto Show.

By Sophia GioielloPublished: September 28, 2011 12:01 PM

IntelliChoice and AutoPacific, two automotive industry research businesses, presented the 2011 Motorist Choice Awards at the Orange County International Auto Show at the Anaheim Convention Center last week. These awards are created to acknowledge the vehicles that provide high owner satisfaction and low ownership costs in a collection of 15 categories, including Cosmopolitan and Active Lifestyle.

“Each year, we appreciate the opportunity to partner with AutoPacific to perform this research and analysis. The Motorist Choice Award methodology is designed to help consumers identify vehicles that speak to their hearts and their wallets,” said Vice President and General Manager of IntelliChoice, Tyler Schulze.

IntelliChoice analyzes the costs of ownership for over 1,800 models and gives consumers financial advise regarding the impact of owning a particular model over a five-year time span. AutoPacific sends out the most recognized owner satisfaction survey in the U.S. to receive consumer feedback on recently purchased automobiles, according to the company. 


These two firms combine their results and show which vehicles represent the highest satisfaction and cost efficiency in Popular and Premium brand groupings. The vehicles are then placed into 15 detailed categories, which are defined by the recommendations from a panel of buyers.

Among this years award winners was Fountain Valley-based Hyundai. The local automaker’s Genesis was honored in the Popular Luxury Lifestyle category and the Hyundai Elantra was recognized as the Popular Value award.  

 “The 2011 award winners all share a connection with buyers from both a satisfaction standpoint and overall value as compared to their peers,” said Schulze. “Based on this compelling combination, we are pleased to recommend these vehicles to consumers as a guide for good purchase decisions.”


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