The National Association of Music Merchants trade show kicks off today at the Anaheim Convention Center – and event officials say Orange County's economy could get a $70 million boost from the festivities.
Tens of thousands of musical instrument manufacturers, retailers and other industry professionals have gathered for the event, which is touted as the largest trade show of its kind. Themed Take It to '11, the show features a number of new exhibits and educational pavilions where attendees can learn business tips and insight to succeed in the $17 billion musical instruments and products industry.
"The global industry has come together in Anaheim to conduct business, demonstrate new products and technologies, network with peers and chart the course for the year ahead," said NAMM President and CEO Joe Lamond.
Other features of the event, which runs through Sunday, include a new App and Gaming Pavilion; an educational Hands On Training Zone featuring the newest developments from the recording, live sound, and stage and lighting industries, among others; Lounge 88, which offers informative sessions for piano dealers; and a number of concerts and performances.
"We hope this year's show will provide a forum for creating new relationships, enhancing business skills and gaining a better understanding about what the future holds for the industry," said Lamond.
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