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Nordstrom opens at Fashion Island

Some 2,000 eager shoppers gathered at 8 a.m. Friday morning for a Beauty Bash celebrating the store's launch.

By Ashly McGlonePublished: April 16, 2010 12:57 PM

Some 2,000 eager shoppers gathered at 8 a.m. Friday morning for a pre-opening celebration at Nordstrom at Fashion Island.

The retailer’s Beauty Bash was held in the Nordstrom courtyard, with visitors enjoying complimentary makeup consultations, light breakfast and music by a DJ, as they awaited the 10 a.m. debut.

The buzz has continued throughout the day, according to the Irvine Co., which owns the upscale retail destination in Newport Beach. Officials say it has been "very crowded" at the new store.

About 1,700 individuals also attended a gala in celebration of the store's debut earlier in the week.

“We are proud to welcome Nordstrom to Fashion Island,” says Keith Eyrich, president, Irvine Co. Retail Properties. “As one of the country’s most outstanding retailers, Nordstrom elevates the Fashion Island shopping experience to a new level."

He says the store's brands and levels of service are a "perfect fit" for Fashion Island shoppers.

Among the retailer's offerings: The Via C department spotlights contemporary designers Halston Heritage, Diane von Furstenberg, Alice + Olivia and Elizabeth & James. Exclusive new collections by Jonathan Kelsey, St. John, Elie Tahari, Marc Jacobs Swim and Tod’s shoes are also available.

The two-level 138,000-square-foot store is part of a massive renovation underway at the shopping complex slated for completion by the holiday season.

Architectural enhancements, improved landscape and hardscape, new fountains, outdoor soft seating with shade structures and Italian light fixtures are included in the revamp.

“We are dedicated to continuing Fashion Island’s development as the finest coastal shopping experience in Southern California,” says Eyrich. “The opening of Nordstrom, coupled with the reinvestment, underscores Irvine Co.’s ongoing commitment to its signature properties and to provide the community with an unparalleled gathering place to shop, dine and relax.”

The complex features specialty boutiques and world-class department stores alike, as well as an assortment of restaurants and cafés.

The new Nordstrom joins the ranks of luxury retailers Bloomingdale's, Macy's and the county's only Neiman Marcus store.

Fashion Island first opened 43 years ago and today sees 13 million visitors annually.

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Readers Feedback:

Welcome to Newport Beach Nordstrom. We love you at the Irvine Spectrum and will enjoy you more in Newport Beach.
Comment at 4/16/2010