AUTOMOTIVE INDUSTRY NEWS
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O.C. automakers rank among Women-Drivers.com's top 20 brands
Irvine-based Mazda and Kia, and Fountain Valley-based Hyundai make the list.
BY Lauren GiudicePublished: July 26, 2010 02:31 PM
Courtesy of Mazda North American OperationsIrvine-based Mazda, Fountain Valley-based Hyundai and Kia, also in Irvine, ranked among the top 20 overall auto brands ranked by Women-Drivers.com.
The report, which is based on thousands of consumer reviews of women's experiences at auto dealerships throughout the U.S., is broken down into four separate categories: overall, purchasing, browsing and service.
Auto dealers also receive a score between 1 and 5. Companies that garner a 3.8 or above are Certified Women-Drivers Friendly by the site.
Mazda came in at No. 11 overall, garnering a rating of 4.03. Hyundai ranked No. 12 with a 3.94, and Kia came in at No. 20, with a 3.49.
Kia and Mazda also ranked in the top 10 for purchasing and browsing.
“Car manufacturers and dealerships that highly engage and support women during the purchase process are placing themselves in a strong position to convert more browsers to buyers, and, to get more referrals – all translating to increased sales," said Anne Fleming, president and car-buying advocate of Women-Drivers.com.
Women make up more than half of all car purchases, and they influence and initiate about 80 percent, according to a statement from the site.
The No. 1 overall brand was Mercedes, which garnered a rating of 4.68.
Related headlines
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Anaheim Transportation Network tests electric-bus conversion
Kelly Blue Book survey shows most car shoppers plan to buy used
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Courtesy of Mazda North American Operations The report, which is based on thousands of consumer reviews of women's experiences at auto dealerships throughout the U.S., is broken down into four separate categories: overall, purchasing, browsing and service. Auto dealers also receive a score between 1 and 5. Companies that garner a 3.8 or above are Certified Women-Drivers Friendly by the site. Mazda came in at No. 11 overall, garnering a rating of 4.03. Hyundai ranked No. 12 with a 3.94, and Kia came in at No. 20, with a 3.49. Kia and Mazda also ranked in the top 10 for purchasing and browsing. “Car manufacturers and dealerships that highly engage and support women during the purchase process are placing themselves in a strong position to convert more browsers to buyers, and, to get more referrals – all translating to increased sales," said Anne Fleming, president and car-buying advocate of Women-Drivers.com. Women make up more than half of all car purchases, and they influence and initiate about 80 percent, according to a statement from the site. The No. 1 overall brand was Mercedes, which garnered a rating of 4.68. Related headlines Local new-vehicle sales set to jump 10 percent this year Anaheim Transportation Network tests electric-bus conversion Kelly Blue Book survey shows most car shoppers plan to buy used |
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