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OC Fashion Association gears up for fashion week

The group seeks to launch local brands into success.

By Karly BarkerPublished: July 15, 2011 03:16 PM

The Orange County Fashion Association is gearing up for its fall 2011 Fashion Week.  The organization seeks to provide a network for both established and emerging Orange County brands.  

“It [Fashion Week] brings attention to the OC fashion scene and shows that we have a lot more to offer than action sports apparel,” said Julia Tudor, OC Fashion Association president and founder. “It also encourages those who love to design to think big and grow their companies in the OC.”

To celebrate its one-year anniversary, the company is holding a casting call where both experienced and new designers can network with local professionals. The event will provide a way for small brands to get noticed in order to become a part of the upcoming OC Fashion Week.  The organization expects 40 local entrepreneurs and designers to attend the casting call, according to the association’s representative.
“It [the casting call] puts designers in the spotlight and gives them a forum to showcase their talents as well as their designs on the runway,” said Tudor.

Over 500 locals attended the association’s first fashion week in May at the Artist Village of Santa Ana.  Events throughout the week were aimed at educating industry hopefuls.  Professionals including Erin Bianchi of Bloomingdales, Rey Aquino of Dual Society, and
designers Adolfo Sanchez and Cheri Chagollan-Wilson, among others were featured

“It seems everyone wants to be a designer and have a successful fashion brand these days, but after studying design for 4 years, do they have the knowledge to start a business, have financial or legal help? Do they have the networking resources to make the right connections in the industry? How about branding and marketing or publicity," questioned Tudor. "We answer all those questions by implementing programs and events.”

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