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AUTOMOTIVE INDUSTRY NEWS
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The Orange County Auto Show rolls into Anaheim

With over 500 new vehicles, the international show is expected to boost local car sales.

By Karly BarkerPublished: September 22, 2011 01:19 PM

The Orange County International Auto Show is revving up, as the four-day event, which takes place today through Sunday, rolls into the Anaheim Convention Center. The show is expected to feature more than 500 new vehicles, 40 of which are available for consumers to test drive. The local event is the first of the annual auto show season in North America, which organizers hope will draw attention and demand to the local auto industry. Over the next seven months, more than 60 auto shows will take place in the U.S. and Canada.

“Being the first show is significant, because our show actually sets the tone for the auto show season,” John Sackrison, executive director of the Orange County Auto Dealer’s Association, told OC Metro. “Orange County has become a pivotal center for the global automotive industry, and Southern California is becoming – or has become – ‘Motor City West.’”

This year's show marks the largest public event ever at the Anaheim Convention Center. With over 500,000 square feet of exhibit space, the show is employing more than 400 skilled tradesman. In addition to the employment boost, Sackrison expects local dealers to see a jump in sales.

“The Orange County International Auto Show helps sell more new vehicles by showcasing the latest vehicles and technologies to Orange County consumers and by creating demand,” said Sackrison. “Typically, test drives are one of the last steps in the sales process and makes consumers much more likely to purchase the vehicle, which shortens the sales process and results in more sales.”

 
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