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SOCIAL MEDIA INDUSTRY NEWS
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Paciolan software to be used on facebook

The Irvine-based company partners with Buddy Media to help companies manage social media platforms.

By Larry UrishPublished: December 30, 2010 12:40 PM

Irvine-based Paciolan, a firm that produces online ticketing, marketing and fundraising software, and offers related support services, will soon be changing how select organizations take advantage of social media in the business world. Through a partnership with Buddy Media, Paciolan's new PAC Social Media platform will allow a wide variety of companies and other organizations to promote events and create special offers on Facebook.

PAC Social Media is an offshoot of the Buddy Media Platform, which is used by big-name brands such as Procter & Gamble, Anheuser-Busch, Southwest Airlines, Samsung and L’Oreal.

“Buddy Media is the perfect partner for Paciolan, as they offer the most progressive and well-established social media marketing software in the business,” said Matt Kautz, senior marketing manager of Paciolan. “Working with Buddy Media allows us to provide teams and venues with a turnkey social media solution.”

A pilot program using PAC Social Media will be employed by the Philadelphia 76ers and Philadelphia Flyers (teams in the National Basketball Association and National Hockey League, respectively), the University of Texas and the University of Cincinnati, as well as a number of other organizations.

“We are excited to offer 76ers fans an ideal social media environment that allows them to buy tickets through live, integrated feeds from our ticketing system and even offer coupons within their Facebook walls,” said Lara Price, Philadelphia 76ers senior vice president of business operations. “This allows us to capitalize on the viral nature of social media by enabling fans to share events with friends.”

By using PAC Media Software, said Paciolan officials, an organization can:

• Drag and drop custom applets onto its Facebook page
• Build its customer database and increase revenues through the use of a special offers tab
• Utilize management tools to monitor feedback on its Facebook page, making this manual process quicker and easier
• Use an embedded share button (for event and ticketing websites) so customers can share events with friends on Facebook

“This … is a great example of bridging the social world with the real world,” said Michael Lazerow, Buddy Media's founder and CEO. “There are literally endless opportunities for Paciolan’s clients to utilize the Buddy Media Platform to grow their business and awareness on Facebook.”

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