Irvine-based Paciolan, a provider of ticketing, marketing and fundraising software, has signed a multiyear contract to integrate its technology into San Francisco-based StubHub's platform. The program, which will be offered to college athletics organizations, is expected to make the ticket-buying and selling process easier for users.
Through the deal, tickets can be purchased online and then emailed using a school's print-at-home delivery. When combined with StubHub's automated fulfillment software, the partnership will provide a smoother listing and purchase process – for both buyers and sellers, according to a statement from the firms.
“We are thrilled to partner with StubHub to offer an innovative ticket resale option to college athletics organizations and their season-ticket holders,” said Dave Butler, CEO of Paciolan, which currently works with nearly 100 college-athletics organizations across the U.S. “The StubHub integration also offers athletics programs greater reach to attract new buyers to purchase premium tickets, fill empty seats and increase game-day revenues."
The new integration will offer both season- and individual-game-ticket holders the option to list on StubHub and have their tickets instantly sent to buyers.
Florida State University and Purdue University will be the first programs to utilize the combined platform during the upcoming NCAA college football season. Additional schools are slated to join for basketball season.
Paciolan powers more than 500 live-entertainment organizations that sell more than 100 million tickets annually. Markets include college athletics, professional sports, performing arts, arenas and museums.
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