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MERGERS & ACQUISITIONS
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Saban Brands acquires Paul Frank Industries

The firm will take over Julius the monkey line and a design portfolio that includes 150 other characters.

BY Logan ChurmPublished: August 17, 2010 02:05 PM

Courtesy of Saban Brands
An affiliate of Los Angeles-based Saban Capital Group has acquired Costa Mesa-based Paul Frank Industries for an undisclosed amount.

Under the terms of the deal, Saban Brands will take over Paul Frank's Julius the monkey line and a design portfolio that includes more than 150 other characters.

Additionally, the company plans to manage Paul Frank's business strategy, and will continue to develop the brand's line of products with new content and media platforms.

Paul Frank's creative operations will remain in Costa Mesa. Mossimo Giannuli, a previous owner of Paul Frank, will continue to provide strategic support to the brand, and Ryan Heuser will remain chief creative officer of the local firm. He will report to Elie Dekel, president of Saban Brands.

“The Paul Frank team is looking forward to working with Saban Brands to expand the company’s opportunities and take it to new heights,” said Heuser.

This marks the second acquisition for Saban Brands, which was formed to manage and license entertainment properties and consumer brands across the globe. The firm also purchased the Power Rangers franchise in May.

“This (new) acquisition ties into Saban’s strategy of building a portfolio of compelling global properties that touch consumers’ lives through strategic licensing partnerships,” said Dekel.

The company plans to acquire other brands in the future.

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