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MARKETING INDUSTRY NEWS
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Specific Media reports success with BBE Video Authority

Irvine-based company raises advertisers video impressions in the first quarter.

By Lauren GiudicePublished: June 29, 2011

Specific Media, an Irvine-based media platform company, announced that its advertisers experienced a drastic increase in the effectiveness of their online video campaigns.

The company, who acquired online video company BBE less than a year ago, experienced a 21 percent increase in click-through rates and 46 percent increase in view-through rates in the first quarter. The goal of the acquisition was to engage potential customers in an exciting, informative video format.

According to Specific Media, it is difficult to find the optimal audience for video advertising. The media company claims to have broadened its audience by virtually doubling and diversifying its publisher base.

“Since the integration, we’ve not only increased the effectiveness of online video, but also increased our reach nearly 55 percent, delivering approximately 482 million video impressions in March alone,” said CEO of Specific Media Tim Vanderhook. “By combining the results-driving power of targeting with the brand-building video format, marketers can now connect with their desired audiences in ways that are more impactful than ever before.”

“Specific Media has delivered on its promise to bring the data and targeting sophistication of display to the video space,” said Matt Wasserlauf, executive vice president of video platforms and services at Specific Media.

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