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RESTAURANT INDUSTRY NEWS
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Taco Bell launches ‘Feed the Beat’ to fight world hunger

The Irvine-based restaurant chain boasts this is the largest hunger relief program in the private sector.

By Kylie MalstromPublished: October 06, 2011 08:29 PM

Taco Bell is continuing its venture to fight world hunger by launching “Feed the Beat,” a music based campaign to spread the word about the company’s World Hunger Relief program. The Irvine-based fast food chain has recruited artists such as Portugal, The Man, Neon Trees, Hot Chelle Rae and Cobra Starship to spread the word in a push that will run through Oct. 20. Taco Bell boasts this campaign is the largest hunger relief effort in the private sector.

“Feed the Beat is an organic effort that began to help up-and-coming artists by giving them free Taco Bell, and it’s so meaningful for us to unite it with a cause at the core of our brand: feeding the world,” said Greg Creed, CEO of the Taco Bell Corporation. “We are grateful for the artists who are enthusiastically joining us in this movement for World Hunger Relief and encourage others to spread the word of how everyone can help make a difference.”

The restaurant chain has invited the Feed the Beat artists to participate in a Social Media strategy via Facebook, Twitter and YouTube. Musicians are asked to direct fans to the Beat Hunter donation page and to Tweet #beathunger. The Feed the Beat artists will receive $500 in Taco Bell gift cards and the chance to be part of the brand’s marketing campaigns. All of the participants will be featured on Taco Bell’s Facebook page, which has over 7 million fans.

"My life is made out of what I love, and I love music, tacos, nachos, burritos and partying,” said Andrew W.K., a Taco Bell Feed the Beat artist. “Early on, I had a vision that someday I'd be able to work directly with this wonderful company, and now I've been lucky enough to see that vision realized. I'm very pleased to be part of Feed the Beat."

Taco Bell has raised more than $7 million to fund more than 250 million meals for starving people in 34 countries through its World Hunger Relief efforts over the past four years.

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