Irvine-based Toshiba's digital products division has tapped into the kids' technology market just in time for the holiday shopping season with its new laptop.
The company collaborated with Best Buy to design the new Satellite L635 Kids’ PC, which is geared toward children as young as 5 years old and is designed to stand up to tough use and messy handling. The laptop includes a wipeable keyboard and a Dura-cross textured finish that helps resist fingerprints, spills, crumbs and dirt.
The product is a result of a You Spoke, We Listened customer feedback survey conducted by the two firms, which found that gadgets and technology products are becoming more popular among families, particularly with younger kids.
“The laptop has traditionally been a device conceived and built for adults, and devices currently being marketed to kids are either netbooks or toy-based computers,” said Jeff Barney, vice president and general manager of Toshiba’s digital products division. “As a result of this collaboration with Best Buy, we have made a product that provides the right measure of fun and entertainment for children while meeting the computing needs and security concerns of their parents.”
The laptop comes bundled with KidZui, an Internet browser made for children; NetNanny, a program that allows parents to manage safety settings and conditions; and a pre-installed education and entertainment suite that includes movies and games.
The Satellite L635 Kids’ PC will be available exclusively at Best Buy beginning Sept. 26 and retails for $499.
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