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Irvine-based Toyota Material Handling launches new social media program
Firm hopes to expand brand awareness, among other efforts.
by Caitlin AdamsPublished: December 30, 2009 12:00 PM
Irvine-based Toyota Material Handling USA is tapping into the world of social media to expand awareness of its brand, among other business initiatives.
The lift-truck manufacturer is using ever-popular platforms such as Facebook, Twitter, LinkedIn, YouTube and Wikipedia to reach a larger customer base and to encourage online discussions about its products among its audience, which includes customers, suppliers, associates and a network of nearly 70 dealers nationwide.
A key goal of this new platform is to enhance relationships among Toyota's audience, according to Melinda Beckett-Maines, national marketing manager for the firm.
“Social media outlets continue to grow in popularity and provide valuable relationship building, feedback, research and communication opportunities,” she says.
The applications will offer videos, promotions, contests and other information about the manufacturer, which has been the No. 1 supplier of lift trucks since 2002.
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The lift-truck manufacturer is using ever-popular platforms such as Facebook, Twitter, LinkedIn, YouTube and Wikipedia to reach a larger customer base and to encourage online discussions about its products among its audience, which includes customers, suppliers, associates and a network of nearly 70 dealers nationwide. A key goal of this new platform is to enhance relationships among Toyota's audience, according to Melinda Beckett-Maines, national marketing manager for the firm. “Social media outlets continue to grow in popularity and provide valuable relationship building, feedback, research and communication opportunities,” she says. The applications will offer videos, promotions, contests and other information about the manufacturer, which has been the No. 1 supplier of lift trucks since 2002. Related headlines Costa Mesa's T3 Motion delivers 'green' mail service Broadcom chips in for Bluetooth audio technology Irvine’s Hop-on sparks deal with Electric Cigarettes |
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