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UCI Extension offers 3 new social media courses

The online programs are aimed at marketing professionals and entrepreneurs.

By Caitlin AdamsPublished: December 21, 2010 01:48 PM

UC Irvine Extension next month will begin offering three new courses on social media marketing strategies. The classes are aimed at marketing professionals, business owners and entrepreneurs looking for the knowledge and skills to create and implement successful marketing programs using social media tools and storytelling techniques.

“With the dramatic increase in the use of social media in the realms of business and entertainment, UC Irvine Extension offers students cutting-edge courses, allowing them to advance their careers,” said Melanie Mitchell, assistant director of business, management and legal programs at UCI Extension. “These courses give participants the skills to compete in an increasingly digital world, where the skills to create online marketing campaigns that engage audiences are crucial for success.”

Transmedia Marketing Through Storytelling explores the concept of 360-degree marketing through multiple media. Dr. Pamela Rutledge, director of the Media Psychology Research Center, and Bonnie Buckner, CEO of MicroFocus Media, a political and corporate market research firm, will teach the course. It will examine the new phenomenon of transmedia storytelling, the psychology behind creating audience engagement and the challenges the marketing strategy poses to more traditional business models.

The second course, Social Media Measurement and Evaluation, will examine current trends and tools in the industry, including quantitative and qualitative measurement methodologies. Daniel Lemin, director of social media for PainePR in Los Angeles, will be the instructor.

For Not-for-Profits: Using Social Media to Make a Difference is a course designed to help students learn how to use social media as a powerful tool to connect with constituents, create word-of-mouth buzz, garner support and raise money. Mirna Bard, president of the Internet marketing services company NuReach Global, will teach the course.

The courses are offered through UCI’s Social Media & Web 2.0 Specialized Studies Program for the winter 2011 quarter, with online registration currently open.

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