Over 500,000 people are expected to attend the 2011 Nike U.S. Open of Surfing, which makes litter along the beach a serious threat, according to event management. To combat the crowds event organizers from IMG and Global Inheritance are launching an on-site recycling store called TRASHed. At the store, customers can hand over recyclable bottles and cans in exchange for a token that is redeemable for merchandise and prizes. The prizes include a Netflix subscription, lip balm and a sample CD, among others.
Hurley is also participating in the eco-friendly initiative by opening an on-site water station where attendees with reusable water bottles can fill up with clean water for free. The Costa Mesa-based brand will also sell its own reusable water bottles at the station. The company will donate one dollar of each purchase to its Water for Waves movement, which aims to provide water filters to those in need globally.
Consumers can also learn how to recycle their skateboards. Converse is collaborating with Art of Board, a skateboarding recycling company, to open an on-site reprocessing center for skateboards. The store is part of what Converse calls the “I Ride I Recycle” movement.
The 2011 U.S. Open of Surfing is open to the public and begins Saturday, July 30 and runs through Saturday, August 7.
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