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Irvine-based Vizio stays on top in LCD TV market

The company was No. 1 in North America, U.S., for shipments last year.

By Kristen SchottPublished: February 25, 2011 10:13 AM

Irvine-based HDTV maker Vizio continues to maintain a top spot in the industry. The company landed at No. 1 in North America and the U.S. for its LCD HDTV shipments last year – though it came in at No. 2 in the total flat-panel market, according to reports from DisplaySearch and iSuppli.

"Vizio continues to defy conventional wisdom in the consumer electronics space with strong growth and innovation," said Randy Waynick, the firm's chief sales officer. "Our team's success has proven that consumers recognize great technology at a great price by unseating the industry's traditional leaders in the LCD market."

Vizio came in first on DisplaySearch's list of the top 10 LCD TV brands in North America last year. The company shipped nearly 7 million units, up 17 percent from 2009. That put the company at an 18.2 percent market share. Competitor Samsung landed at No. 2, shipping 6.7 million units. The company had a 17.5 percent market share. Rounding out the top five are Funai, Sony and LG.

iSuppli's list of the top eight LCD-TV brands in the U.S. last year put Vizio at No. 1, also with nearly 7 million units and a 17 percent uptick from 2009. The company had a 21.3 percent market share. That list also ranked Samsung at No. 2, with 6.1 million units sold and a market share of 18.9 percent. Sony, LG and Toshiba also ranked in the top five.

Meanwhile, while Vizio ranked No. 1 among iSuppli's top flat-panel brands – including LCDs and plasmas – for the fourth quarter, Samsung did maintain leadership for the year as a whole in this category, according to the report.

In the fourth quarter, Vizio shipped 2.9 million flat-panels, up a whopping 55 percent from the same time in 2009. The company had a market share of 23.9 percent in the period. Samsung shipped 2.6 million flat-panel sets, up 41.5 percent. That comes out to a 21.5 percent market share.

However, Samsung held a 20.1 percent market share for the year, compared to Vizio's 18.4 percent for the flat-panel market.

"Television brands that successfully offer a combination of low pricing and advanced features, such as LED backlighting (and) Internet connectivity are gaining market share," said Riddhi Patel, director of television systems for IHS/iSuppli. "Because of VIZIO's ability to provide latest features at attractive prices, the brand has reached (the) No. 1 position in the U.S. flat-panel TV market in Q4 2010."

Looking ahead, Vizio plans to move forward with its Entertainment Freedom for All brand vision for theater 3-D HDTVs, tablets and smartphones, said Waynick.

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Readers Feedback:

my vizio l42 that i paid $1400 dollars for had problems after 13 months and continues to die a slow death and the only thing that continues to work are the two hdmi plugs after three years.i cant believe they are number one. WTF
Comment at 2/25/2011