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Irvine-based Vizio scores with Rose Bowl sponsorship

The HDTV maker has inked a four-year deal with the Tournament of Roses, ESPN.

By Kristen SchottPublished: October 20, 2010 09:24 AM

Irvine-based Vizio will serve as the presenting sponsor of the Rose Bowl Game for the next four years and the title sponsor of the BCS National Championship Game in 2014, solidifying the brand's presence in the sports industry.

The HDTV maker, the Tournament of Roses and ESPN have inked a four-year deal that includes the multimedia integration of Vizio into the sports entertainment firm's college football coverage and logo rights for product packaging, among other features.

The brand also will be a part of the Rose Bowl Game's 100th anniversary.

"Sports fans, particularly football fans, are a critically important audience for our brand as it continues to grow and expand," said Vizio Chief Sales Officer Randy Waynick. "Serving as presenting sponsor of the 'Granddaddy of all Bowl Games' provides a rare opportunity to reach a captive audience on New Year's Day. It also provides tremendous marketing potential leading up to the game during the critical holiday buying season."

The Rose Bowl Game is the oldest contest of its kind in college football between the Big Ten and Pac 10.

Starting on Jan. 1, 2011, the annual event will be known as the Rose Bowl Game presented by Vizio.

Meanwhile, the 2014 contest will be known as the Vizio BCS National Championship Game.

"Taking an enhanced and major stake in college football will give Vizio significant new opportunities to connect with the college football fan," added Ed Erhardt, president of customer marketing and sales for ESPN.

Vizio has worked with ESPN since 2006 and is currently the official HD sponsor of SportsCenter and ESPN College Football.

Separately, Vizio has inked a number of other sports partnerships, including the Super Bowl VLIV, the Vancouver Winter Olympics and the 2010 NHL Winter Classic.

"Together with the Tournament of Roses," finished Erhardt, "we (ESPN) look forward to working with Vizio to maximize their new sponsorship throughout the season and especially with the Rose Bowl Game itself."

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