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Vizio sees sales spike heading into the holidays

Blu-Ray purchases increase 1,000 percent over the year.

By OC METRO staffPublished: November 12, 2010 09:46 AM

Irvine-based Vizio is ramping up for a busy holiday season, with products such as Blu-Ray players, sound bars and HDTVs showing significant sales increases over last year.

For the week ending Nov. 7, the company saw a 1,000 percent uptick in Blu-Ray sales over the same period last year. Sound bar purchases increased more than 250 percent, while HDTV sales jumped 200 percent over 2009. And, sales for the week also outpaced last year's Black Friday shopping period, according to Vizio.

The growth stems from the brand's innovative performance and value – and consumers who are educating themselves more on products before making a purchase.

“With a tough economy, consumers are seeking greater values but still want advanced technologies – such as our full 1080p, LED, and VIA TVs and accessories," said Randy Waynick, Vizio's chief sales officer. "We know that consumers are going into retail expecting great prices, but demanding better technology and VIZIO exceeds their expectations."

The company's product lineup includes LED-backlight LCD HDTVs, Vizio Internet App-enabled Blu-Ray players – which allow consumers to stream movies, music and content online – sound bar solutions, home theaters and a wide range of accessories.

“Vizio's success has been built on giving customers not only what they are looking for at a great price," said Waynick, "but also delivering award-winning performance."

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