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ONLINE MARKETING NEWS
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Irvine-based WebVisible and IFX Online join forces

The partnership is aimed at boosting the nation's franchise industry.

By Amanda EdenPublished: September 20, 2010 11:50 AM

Irvine-based WebVisible and IFX Online have teamed up to help the nation's franchise industry boost its businesses through customized local Internet marketing.

Through the partnership, San Diego-based IFX will offer its network of more than 200 franchisors access to WebVisible's Geneva Technology Platform – which provides prebuilt landing pages, videos and other ad materials that franchisees can use as templates for their local marketing – and Merchant Center 1.6. The program offers online advertisers 24-7 access to a search campaign's performance, activity and results.

The move is expected to bolster WebVisible's efforts in the franchise industry's $1 billion advertising market, according to the firm.

“IFX is the expert in providing Web-based services to promote domestic and international franchise offerings and streamline communications and support," said Natalie Tarpinian, vice president of national sales for WebVisible. "(IFX's) solutions help franchise organizations and their franchisees achieve high-operational ROI (return on investment), while our solutions will help them to achieve strong marketing ROI.”

IFX franchise clients also will be able to work with WebVisible's online marketing experts and gain access to the firm's library of Web-optimized publishing assets and creative materials, among other features.

“WebVisible has unmatched domain expertise in local search and online marketing and the industry’s most robust, flexible advertising platform, which makes it the perfect complement to our fully integrated, online-franchise-management system,” said Dan Martin, founder and president of IFX.

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