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Irvine-based WebVisible enters Japanese market

The firm has inked a deal with Recruit Co. Ltd. and transcosmos Inc.

By Kristen SchottPublished: February 22, 2011 09:30 AM

Irvine-based WebVisible is expanding into the Japanese market, thanks to a new agreement with Tokyo-based firms Recruit Co. Ltd. and transcosmos Inc. Under the deal, Recruit's Local Promotion unit will offer WebVisible's online advertising platform to its business customers throughout Japan. transcosmos will provide search advertising campaign operations and localized support.

Recruit is an advertising media provider and publisher with more than 80 brands and 5.6 million consumers. The company works with more than 400,000 small- or midsize firms in the country. Transcosmos offers marketing chain management programs in Asia.

Moving forward, Recruit's customers will be able to utilize WebVisible's locally targeted search ad campaigns. Advertisers will be able to access products such as landing pages optimized to transform searches into leads, creating a higher volume of website and foot traffic, and receive campaign activity and consumer research reports from WebVisible.

“This arrangement puts WebVisible technology within reach of businesses throughout Japan,” said Shin Nagakura, transcosmos executive managing director. “Our partnership shows the global reach of our organizations to support enterprise customers with online advertising solutions to meet the growing needs of local businesses.”

Since its inception in 2001, WebVisible has provided online marketing platforms and services to small- and midsize businesses. The company has worked with more than 100,000 small firms throughout 14 countries to develop Internet ad campaigns.

“We are thrilled to join forces with transcosmos and Recruit to help local businesses enhance their online presence through targeted search advertising in Japan,” said Ron Burr, CEO of WebVisible. “Recruit’s commitment to opening new opportunities for individuals and businesses through information media is well-established, and we’re proud that they have selected our platform and put their faith in our team to deliver a solution that is robust, flexible and proven to help Japanese small businesses thrive.”

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