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Yogurtland teams up with Sanrio

Anaheim-based frozen yogurt chain highlights similarities with Hello Kitty.

By Kirsti CorreaPublished: July 15, 2011 02:00 PM

Frozen yogurt and Hello Kitty enthusiasts can expect to satisfy their cravings in one place this July as Yogurtland and Sanrio unveil their co-brand partnership. Limited edition merchandise will be available to customers at all Yogurtland locations for six weeks starting July 21.

Offering 16 flavors and 32 toppings to choose from, Anaheim-based Yogurtland has become the nation’s fastest-growing frozen yogurt brand. The company made another breakthrough by teaming up with Sanrio, the yogurt chain is the first in the industry to partner up with another iconic brand.  

“We are thrilled to be working with such an iconic brand as Sanrio,” said Alexis Eldridge, Yogurtland vice president of marketing. “We think the Yogurtland philosophy of ‘You Rule’ and Sanrio’s philosophy of ‘small gift, big smile’ speaks to the same core intention — the little things in life can provide the biggest delight.”

In addition to the key chains, t-shirts, Hello Kitty plush dressed in the Yogurtland uniform, and other paraphernalia to be sold at the frozen yogurt chain, Sanrio characters will now appear on the Yogurtland cup and spoon.

Fans also have the chance to win prizes through a sweepstakes that will run for the course of the 6-week promotion.
“Sanrio and Yogurtland are both customer-driven brands that deliver unique experiences to the fans,” said Janet Hsu, president of Sanrio Inc. “Sanrio’s legions of multi-generational brand loyalists will enjoy Yogurtland’s premium frozen yogurt and family friendly atmosphere as well as the supercute limited edition products created especially for this collaboration.”

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